Steve Jobs’ Rules of Success

5 11 2007

Steve Jobs’ Rules of Success

Steve Jobs, as many of you will now is the CEO and founder of Apple, and in many peoples eyes the consumate entrepreneurial designer.  I came across Steve’s rules for success whilst surfing the web, and as I read them I thought, you know these make real sense.  This is why I bring them to you…

  1. Do what you love to do. Find your true passion. Do what you love to do a make a difference! The only way to do great work is to love what you do.
  2. Be different. Think different. “Better be a pirate than to join the navy.”
  3. Do your best. Do your best at every job. No sleep! Success generates more success. So be hungry for it. Hire good people with passion for excellence.
  4. Make SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper. Don’t hesitate in throwing bad apples out of the company.
  5. Be entrepreneurial. Look for the next big thing. Find a set of ideas that need to be quickly and decisively acted upon and jump through that window. Sometimes the first step is the hardest one. Just take it! Have the courage to follow your heart and intuition.
  6. Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. “I want to put a ding in the universe,” reveal Steve Jobs his dream.
  7. Strive to become a market leader. Own and control the primary technology in everything you do. If there’s a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard.
  8. Focus on the outcome. People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
  9. Advertise. If they don’t know it, they won’t buy your product.
  10. Pay attention to design. “We made the buttons on the screen look so good you’ll want to lick them.” “Design is not just what it looks like and feels like. Design is how it works.”
  11. Ask for feedback. Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you’re at the top of the chain, sometimes people won’t give you honest feedback because they’re afraid. In this case, disguise yourself, or get feedback from other sources. Focus on those who will use your product – listen to your customers first.
  12. Innovate. Innovation distinguishes a leader from a follower. Delegate, let other top executives do 50% of your routine work to be able to spend 50% your time on the new stuff. Say no to 1,000 things to make sure you don’t get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together.
  13. Learn from failures. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
  14. Learn continually. There’s always “one more thing” to learn! Cross-pollinate ideas with others both within and outside your company. Learn from customers, competitors and partners. If you partner with someone whom you don’t like, learn to like them – praise them and benefit from them. Learn to criticize your enemies openly, but honestly.

I hope that these prove as useful to you as they are going to be to me.  I will leave you with a pertinent quote for all people thinking about how they are going to grow their company and are not seriously looking at innovation, particularly through good design of new products:

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

Look where it got them!!!

chris@qidesign.co.uk

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